tishoo is a small UK family business making luxury tissues in refillable, reusable tubes, designed in London and named after the neighbourhoods that inspire them: Mayfair, Soho, Belgravia, Marylebone.
How tishoo began
In 2020 our founder Mohammed set out to fix a problem for his wife. Her new car’s centre console was too small for her usual box of tissues, essential with hay fever and two messy young boys, and the dashboard or back seats were not safe to reach for when driving. His search for a tissue box small enough to sit near the driver came up empty, and then came the lightbulb moment: what about tissues that fit in the cup holder?
Leaving a career in investment banking in the middle of a global pandemic was a huge leap of faith, but that is exactly what he did, and tishoo was born.
Made without compromise
Originally developed for motorists, our super-compact tubes have proven a hit with design-conscious customers looking for beautiful, discreet tissues with a tiny footprint, for dressing tables, the lounge or a bedside cabinet. They are just as happy in a tote, a pushchair cup holder or a backpack’s bottle pocket.
We think there is no softer facial tissue out there. Our 4-ply sheets are infused with moisturiser, so no matter how often they touch your skin, they will never leave it feeling sore or dry. 92% of our customers say they are the softest tissues they have ever used.
Why we give back
Coming from a modest background to running his own company, our founder is acutely aware of what social mobility can do. That is why 10% of our profits go to local charities that tackle poverty, and why we supply our local food banks with this everyday essential.
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